Introduction
SeniorNest is an integrated housing and care service platform designed to meet the lifestyle, health, and social needs of Canadian retirees. Our model combines age-friendly residential accommodations with personalized support services, including wellness monitoring, dining, housekeeping, and recreational programming. The goal is to provide dignified, enriching, and secure living environments that support independence while offering scalable care as needed.
Customer Value
SeniorNest residents benefit from thoughtfully designed residences tailored to accessibility, safety, and comfort. Our service bundles offer flexible care—from fully independent living to supported daily routines—all under one community roof. Clients and their families value the transparent pricing, professional caregiving, active social environments, and seamless access to health coordination. Optional add-ons such as transportation, mental wellness programs, and meal planning ensure residents live with confidence and connection.
Target Audience
Our primary customers are Canadian seniors aged 65+ seeking a blend of independence and safety, as well as their adult children, who are key decision influencers. The platform also serves active pre-retirees exploring future housing options. Geographic focus includes suburban and semi-urban centers in Ontario, British Columbia, and Alberta, where aging-in-place alternatives are limited and the demand for mid-tier private senior housing continues to grow.
Distribution and Delivery Channels
• Direct engagement via seniornest.ca with virtual tours, lifestyle assessments, and inquiry chat
• Referral partnerships with physicians, social workers, and elder law professionals
• Community outreach through senior centers, churches, and family caregiver networks
• Print and digital advertising in retirement publications and local media
• Physical visibility through model suites and open houses at each SeniorNest location
Revenue Streams
• Monthly Residency Fees:
– Independent Living: CA $2,100–$2,900/month
– Assisted Living: CA $3,100–$4,500/month (based on level of care)
• Service Add-Ons:
– Personal care plans, medication management, physiotherapy, and memory support
– A la carte meal upgrades, outings, and wellness workshops
• Short-Term Stays: CA $145–$195/day for respite care or post-surgical recovery
• Ancillary Revenue: In-house salon, therapy services, private transport, and guest suites for visiting family
• Government Programs: Eligibility for provincial support and subsidy programs where applicable
Key Partners and Resources
• Healthcare Providers: Nurse practitioners, occupational therapists, and geriatric specialists
• Food & Facilities Vendors: Contracted partners for meal service, cleaning, and building maintenance
• Technology Providers: Remote monitoring systems, emergency alert devices, and scheduling tools
• Municipal Agencies & Health Regions: Coordinated integration with home care and public health programs
• Real Estate Developers: SeniorNest-branded housing projects built through co-development agreements
Cost Structure
• Staffing: 48% including medical, hospitality, and support personnel
• Facility Operations: 24% covering utilities, maintenance, insurance, and leaseholds
• Resident Services: 14% including wellness programs, transportation, and entertainment
• Marketing & Outreach: 9% for advertising, event planning, and family engagement
• Administrative & Compliance: 5% for HR, reporting, licensing, and data privacy protocols
Average facility break-even occurs at 72% occupancy, with a net operating margin target of 18% per site.
Scalability and Sustainability
SeniorNest’s community model is replicable across mid-sized Canadian towns with aging populations and insufficient private elder housing. With a hybrid revenue model and tech-enabled service personalization, the business can scale without overextending clinical resources. Environmental sustainability is achieved through energy-efficient buildings, waste reduction programs, and green space integration.
By positioning itself between luxury retirement villages and basic public options, SeniorNest fills a crucial market gap—enabling a graceful, affordable aging experience for thousands of Canadians.